I'm Sid — a cloud & AI go-to-market leader and 2X startup founder with 1 exit. I've sat on every side of the journey — buyer, builder, founder — and I keep one question close:
Every brand is racing to bolt AI onto the customer journey. The ones that win don't automate the relationship away — they use AI to remove friction so the human moments land harder. That's the work I love.
Before I was selling cloud or building products, I was a founder answering my own support tickets and a customer waiting on hold like everyone else. That memory is the lens. When I evaluate an AI feature, I'm not asking "is it clever?" — I'm asking whether the person on the other end feels respected, understood, and a little less stuck than before.
Empathy isn't soft. It's the most reliable signal of where the experience is actually broken.
The customer's words — and the words they don't say — are the real product spec.
Wait times, dead ends, repeated questions — let machines absorb the tedious so people don't have to.
Judgment, care, and the moment of "I've got you" stay with people. Always.
From country subsidiaries to founded companies, the throughline holds: understand the human on the other side, then build the growth around them.
Managing the P&L and leading the CX and AI practice for Tech Mahindra's SEA business — building seamless, AI-powered omnichannel journeys for brands like AT&T, Nestlé, Starbucks, Red Bull and Chanel.
Expanded the AWS footprint across Malaysia and Singapore — the toughest greenfield among AWS folks. Redefined customer acquisition and partner engagement strategy.
First headcount for Honeywell's software business in APAC. Stood up the entire SW org, wrote the SOPs, grew it 3X in three years — through a pandemic. Managed 150+ channel partners and 115 ISVs.
Doubled product revenue in under 18 months and led the OMS re-engineering — lifting ARPU 12% and cutting churn 13%. Built a loyalty platform whose in-app tokens grew orders 167%.
Set up the HK subsidiary for a $4B GSI. Grew revenue to $20M organically at 30% YoY. Secured IBM, ServiceNow and Oracle partnerships and won government deals as prime contractor.
Built and scaled an edutech venture, then exited in 2016 — my one successful founder exit and a formative lesson in building for real users.
From bootstrap to $6.1M organically — a B2C brand turned global export manufacturer. Patents filed, 240-person team, 7 countries, 87+ franchises, 2 billion gallons of clean water saved.
Whether you're a customer reading this, a recruiter, or a leader sizing me up — this is the operating system underneath the metrics.
If the journey feels hard, the design failed — not the person using it. Start there and the right fixes get obvious.
How someone feels at each step is a measurable signal. I treat frustration as a roadmap, not a complaint to deflect.
AI should clear the noise so the human moments — the apology, the reassurance — get the attention they deserve.
A fast, cold experience loses to a slightly slower one that made the customer feel respected. Every time.
Long games beat quarters. Honesty about fit builds the kind of trust that compounds for years.
Logos don't make decisions — people do, under pressure, with their own stakes. Lead with that and the rest follows.
Eight rules that hold whether I'm with a customer, leading a team, or starting from a blank page — through wins, pivots and the occasional reset.
Sid is a great team player with an unwavering commitment to excellence. He consistently challenges the status quo and looks for ways to improve and grow — always forging win-win partnerships with innovative ideas.
Sid is a talented high achiever. Ambitious and professional, he derives satisfaction from making meaningful connections. His self-confidence pulls him upward — away from the mediocre toward the exceptional. I'd heartily recommend him for any customer-facing role.
I've been consistently impressed by Sid's intelligence and creativity. He has a unique ability to take complex problems and simplify them — making it easy for everyone to understand and execute. An excellent communicator and team player.
A results-oriented go-to-market leader who happens to care more about the customer than the quota — and finds the two are rarely in conflict.
Fifteen years across cloud, AI, software and digital experience. Two startups founded, one successful exit. A track record of exponential growth built on a simple belief: when the customer wins, the numbers follow.
AI for CX, cloud go-to-market, a new venture, or just connecting with like-minded people — I'm one message away.
Your download is ready.